The history of Atlas Behdis
Eng. Mohammadreza Taheri , the founder of ” Sanaye Nassaji Atlas Behdis Company ” , started the production of home textiles in a small workshop in Tehran under ” Don ” brabd name in 1980 , and after four years , set up a fabric printing line in the east part of Tehran wich provided complementary production capabilities.
Quality , innovation , modernity and attention to the needs of consumers caused the rapid growth of this production complex and as a result , over time physycal development of the factory became inevitable.
the land for the new factory was purchased in the west part of tehran , and in 1993 , the new factory started operations , and after two years , the production strategy was focused only on the production of terry towels.
this factory , as the intiator and the first producer of printed terry towels with reactive printing technology , is khown today as a leading brand for quality in the industry , and its customers have complete trust in it .
the second boom began in 2015 and this industrial complex started to build and establish its second factory in Nazarabad industrial Zone , which is patially operational with more production lines being built .
with the complete launch of this industrial complex , Sanaye Nassaji Atlas Behdis Company with its well-known poodiran brand , wich has been added to the company’s brand collection since 1993 , will become one largest industrial production complexes of all kinds of terry towels.
Goals and visions
Achieving national, regional and international
recognition by producing and distributing quality goods
inside the country and exporting them internationally
Production and supply of quality products at competitive prices in the regional and extra regional markets with the latest technology in the
world. Providing suitable conditions and cooperation for
the growth of capability and efficiency of textile industry
experts. Carrying out scientific and technical projects
for the development of technical and production
capabilities , creating employment and sustainable
development opportunities in line with the principles of
the International economy .